Colombian coffees are well balanced, medium bodied, and bright. They are also the most highly marketed coffees in the world. Everyone knows Juan Valdez. The Coffee Federation of Colombian has done an excellent job of connoting in the American public's mind that Colombian coffees are the "richest coffees in the world."
Does Colombian coffee deserve this praise? The answer is both yes and no.
Colombia has done a very nice job at bumping up the quality of its average beans and produces an above average grocery store or restaurant coffee. A lot of Colombian coffee, however, is not that truly special. On the other hand, a lot is praise-worthy. The task is to search out the exceptional among the merely decent cups.
Colombia is just starting to market and sell its coffee by region and finca, as opposed to just the "Colombian Mountain Grown" label.

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